Careers

Cool Hunter

What is a Cool Hunter?

A cool hunter (also known as a cool spotter, or trend watcher) is someone who monitors and predicts trends in popular culture including fashion, technology, film and youth culture. They present their findings as reports to the companies they work for or to clients who want to know what’s cool.

How much does a Cool Hunter earn?

When you're starting out in a full-time cool hunting job, you may earn between £20,000 and £24,000 a year. This can rise to £30,000 to £40,000 with more experience and responsibilities.

These figures are intended as a guideline only.

So tell me more about how to be a Cool Hunter

Are you always on the pulse of what's cool and what's not? Do you have a near-supernatural ability to predict trends? Well, that's a job now!

Cool hunters work for agencies or in-house for large businesses, monitoring and analysing trends and trying to predict what's going to be the next big thing. They do this through research and focus groups or from just getting out there and investigating conventions and buzzworthy events. They then report this information back to whoever needs it.

Becoming a Cool Hunter: What does it take?

You'll probably need an NTEC or undergraduate degree, which should be in a subject relevant to marketing and communication or to the area in which you wish to specialise. The University of the Arts London (UAL) offers an English with Cool Hunting course (with the emphasis on fashion trends).

It's likely that you'll also need some relevant work experience, whether this is gained in marketing or in a trend-related environment, and it will be a huge help to your application if you're an active enthusiast of a subculture and/or if you have a very strong understanding of (and engagement with) the internet.

What is the job market like for careers in cool hunting?

The number of people employed in this sector is expected to rise as brands increasingly want to market to web-savvy people who know their subcultures and know what they like.

Cool hunting courses and training to build your career

As your experience develops, you may want to take on additional areas of expertise through personal study and, if available, short courses. Check out local colleges to see what's available.

Once you've got enough experience, you may be able to move to a supervisory role and eventually to start your own agency. This is a very new industry so there's plenty of room for growth if you're willing to put the work in!

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